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Journal Articles

The role of internal motivations in consumer upcycling intention and purchase intention of upcycled products

Tianfeng Shi, Rong Huang, Emine Sarigollu

European Journal of Marketing (2025) 59 (1): 131–156.

https://doi.org/10.1108/EJM-01-2023-0072

Published: 25 December 2024

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Includes: Supplementary data

Journal Articles

Abusive supervision in retailing: the mediating role of customer orientation and the moderating roles of contingent reward and contingent punishment

Zhiyong Yang, Fernando Jaramillo, Yonghong Liu, Weiling Ye, Rong Huang

European Journal of Marketing (2021) 55 (2): 543–564.

https://doi.org/10.1108/EJM-03-2019-0265

Published: 22 September 2020

View article titled, Abusive supervision in retailing: the mediating role of customer orientation and the moderating roles of contingent reward and contingent punishment

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Journal Articles

CSR types and the moderating role of corporate competence

Xiaoye Chen, Rong Huang, Zhiyong Yang, Laurette Dube

European Journal of Marketing (2018) 52 (7-8): 1358–1386.

https://doi.org/10.1108/EJM-12-2016-0702

Published: 12 April 2018

View article titled, CSR types and the moderating role of corporate competence

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