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Journal Articles

The role of internal motivations in consumer upcycling intention and purchase intention of upcycled products

Tianfeng Shi, Rong Huang, Emine Sarigollu

European Journal of Marketing (2025) 59 (1): 131–156.

https://doi.org/10.1108/EJM-01-2023-0072

Published: 25 December 2024

View article titled, The role of internal motivations in consumer upcycling intention and purchase intention of upcycled products

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Includes: Supplementary data

Journal Articles

Role transitions at the prosumer level: spillover effects in the collaborative economy from an interactive marketing perspective

Myriam Ertz, Émilie Boily, Shouheng Sun, Emine Sarigöllü

European Journal of Marketing (2022) 56 (10): 2721–2748.

https://doi.org/10.1108/EJM-10-2021-0828

Published: 30 August 2022

View article titled, Role transitions at the prosumer level: spillover effects in the collaborative economy from an interactive marketing perspective

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