...Mengmeng Liu; Maureen Morrin Purpose The purpose of this study is to examine whether consumers with a maximizing (versus satisficing) decision-making style are more likely to infer lower quality from price discounts, which negatively impacts product evaluations. Design/methodology/approach...

...Wen-Hsien Huang; Chun-Ming Yang Purpose – This paper aims to examine how consumers evaluate and respond after failing to receive the promotional price for a quantity discount because the minimum purchase requirement (MinPR) is out of reach. Although quantity discounts are effective in terms...

...Sally McKechnie; James Devlin; Christine Ennew; Andrew Smith Purpose The objective of this paper is to examine the framing effects of discount presentation format in comparative price advertising in a low‐price and a high‐price product context. In particular, the authors study whether identical...

... and the actions that influence his or her behaviour. Considering the results, it seems that promotions based on price have the greatest effectiveness. © Emerald Group Publishing Limited 2005 Brands Consumer behaviour Prices Advertising Discounts Promotional methods Prices are used...

... intentions of prohibiting coupon schemes as a means of achieving a reduction in cigarette smoking can be regarded as irrelevant in the light of these findings. © MCB UP Limited 1968 Coupons Tobacco industry Discounts Cigarettes Marketing United Kingdom Coupon Trading and Cigarette Smoking...