Keywords: Dominance
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Journal Articles
European Journal of Marketing (2012) 46 (3-4): 489–508.
Published: 30 March 2012
... of interest. The paper aims to make three contributions: first, it seeks to examine the impact of salespeople's satisfaction, adaptive selling, and dominance on customer satisfaction. Second, this research aims to use dyadic data, which is a better test of the relationships between constructs since it avoids...

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