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Journal Articles

The role of the sales employee in securing customer satisfaction

Heiner Evanschitzky, Arun Sharma, Catja Prykop

European Journal of Marketing (2012) 46 (3-4): 489–508.

https://doi.org/10.1108/03090561211202576

Published: 30 March 2012

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Journal Articles

Identification and analysis of moderator variables: Investigating the customer satisfaction‐loyalty link

Gianfranco Walsh, Heiner Evanschitzky, Maren Wunderlich

European Journal of Marketing (2008) 42 (9-10): 977–1004.

https://doi.org/10.1108/03090560810891109

Published: 19 September 2008

View article titled, Identification and analysis of moderator variables: Investigating the customer satisfaction‐loyalty link

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