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Journal Articles

Employee emotional labour and quitting intentions: moderating effects of gender and age

Gianfranco Walsh, Boris Bartikowski

European Journal of Marketing (2013) 47 (8): 1213–1237.

https://doi.org/10.1108/03090561311324291

Published: 26 July 2013

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Journal Articles

Segmentation in social marketing: Insights from the European Union's multi‐country, antismoking campaign

Gianfranco Walsh, Louise M. Hassan, Edward Shiu, J. Craig Andrews, Gerard Hastings

European Journal of Marketing (2010) 44 (7-8): 1140–1164.

https://doi.org/10.1108/03090561011047562

Published: 27 July 2010

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Journal Articles

The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction

Gianfranco Walsh, Vincent‐Wayne Mitchell

European Journal of Marketing (2010) 44 (6): 838–859.

https://doi.org/10.1108/03090561011032739

Published: 01 June 2010

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Journal Articles

Identification and analysis of moderator variables: Investigating the customer satisfaction‐loyalty link

Gianfranco Walsh, Heiner Evanschitzky, Maren Wunderlich

European Journal of Marketing (2008) 42 (9-10): 977–1004.

https://doi.org/10.1108/03090560810891109

Published: 19 September 2008

View article titled, Identification and analysis of moderator variables: Investigating the customer satisfaction‐loyalty link

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