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Keywords: Dual processing
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (8): 1941–1967.
Published: 08 October 2024
... unit-price label promotions. Study 3 similarly found that the dual unit-price label was preferred more as cognitive load was increased by assortment size. Finally, Study 4 demonstrated the dual processing of the dual unit-price label, using a conscious preference measure (information provided...
