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Keywords: Dynamic human-centric communication systems theory
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (13): 137–166.
Published: 18 July 2022
... Salience Dynamic human-centric communication systems theory Television advertising Advertising expenditure has steadily shifted over time from static media (e.g. print, billboards and online display ads) to dynamic media (e.g. television and online video ads). Television and online video...
