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Keywords: Dynamics
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2004) 38 (11-12): 1456–1480.
Published: 01 November 2004
... in deploying tangible or other intangible resources or assets. The capabilities for strategic flexibility can be thought of as dynamic capabilities (Eisenhardt and Martin, 2000 ; Teece et al., 1997), because they are associated with new resource configurations required to lead or deal with change...
