...Sihem Ben Saad; Fatma Choura Purpose In the context of a profound digital transformation, the need for social interactivity is becoming fundamental for consumers on e-commerce sites. It allows them to interact with the company in the same way as with salespeople in physical stores. Among...

... support on objective trade volume in social commerce. RQ3. Which type of support is more beneficial for boosting sellers’ trade volume? © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only e-commerce Social media Information exchange...

... on how trust, privacy, emotions and experience combine to increase or mitigate intention to purchase towards the development of new emotion-centric theories and the design and provision of personalized services and presenting a step-by-step methodological approach for how to apply fsQCA in e-commerce...

... be useful to design e-commerce strategies combining specific ESQ and expertise-related policies according to the type of product offered by the e-service provider. Originality/value The empirical study reported here confers similar salience to both consumer resources and firm resources to explain value...

... of win/win, web-based relationships. © Emerald Group Publishing Limited 2014 E-commerce Relationship marketing Banking industry Cognitive mapping Over the past 30 years, the field of marketing has witnessed a number of major developments such as enhanced interest in relationship...

... be contacted at: s939606@gmail.com In consumer-to-consumer (C2C) e-commerce, a consumer can post an item for sale and other consumers can bid to purchase it. Yet when a consumer acts as a reseller, he or she no longer engages in the traditional behavior of merely purchasing and consuming. How consumers...

...Charles Dennis; Bill Merrilees; Blanca Hernandez; Julio Jimenez; M. José Martín Purpose The main objective of this paper is to compare the differences that exist between the adoption of e‐commerce by potential purchasers and the acceptance of the channel (re‐purchase decisions) by experienced e...

...Charles Dennis; Bill Merrilees; Neil F. Doherty; Fiona Ellis‐Chadwick Purpose The purpose of this study is to explore empirically the relationship between the scope of the e‐commerce strategies currently being deployed by the largest and most influential UK‐based retailers, the drivers...

...Elizabeth Daniel; Hugh N. Wilson Planning tools originating from logical rational models of strategy formation still have their place in e‐commerce, albeit complemented with elements of incrementalism and vision. Tools for prioritisation specifically, though, are unvalidated in this sphere. Action...