...Sihem Ben Saad; Fatma Choura Purpose In the context of a profound digital transformation, the need for social interactivity is becoming fundamental for consumers on e-commerce sites. It allows them to interact with the company in the same way as with salespeople in physical stores. Among...

... how sellers can better derive value from the social interactions and how social commerce platforms can effectively influence transactions, support sales and serve as a selling platform. Our research takes an initial step toward bringing “social” into e-commerce sales research. We present...

... and presenting a step-by-step methodological approach for how to apply fsQCA in e-commerce studies. Consumer behaviour Trust Privacy E-commerce Emotions Fuzzy-set qualitative comparative analysis (fsQCA) The contribution of this paper in the literature is twofold. First, we extend...

... be useful to design e-commerce strategies combining specific ESQ and expertise-related policies according to the type of product offered by the e-service provider. Originality/value The empirical study reported here confers similar salience to both consumer resources and firm resources to explain value...

... different types of subjects (banking expert, online banking customer and academic expert), the findings lend originality while making a substantive theoretical contribution to topical literature. © Emerald Group Publishing Limited 2014 E-commerce Relationship marketing Banking industry...

... be contacted at: s939606@gmail.com © Emerald Group Publishing Limited 2013 Consumer behaviour Internet E-commerce Personal selling In consumer-to-consumer (C2C) e-commerce, a consumer can post an item for sale and other consumers can bid to purchase it. Yet when a consumer acts...

...Charles Dennis; Bill Merrilees; Blanca Hernandez; Julio Jimenez; M. José Martín Purpose The main objective of this paper is to compare the differences that exist between the adoption of e‐commerce by potential purchasers and the acceptance of the channel (re‐purchase decisions) by experienced e...

...Charles Dennis; Bill Merrilees; Neil F. Doherty; Fiona Ellis‐Chadwick Purpose The purpose of this study is to explore empirically the relationship between the scope of the e‐commerce strategies currently being deployed by the largest and most influential UK‐based retailers, the drivers...

...Elizabeth Daniel; Hugh N. Wilson Planning tools originating from logical rational models of strategy formation still have their place in e‐commerce, albeit complemented with elements of incrementalism and vision. Tools for prioritisation specifically, though, are unvalidated in this sphere. Action...