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Keywords: Earnings
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (6): 827–843.
Published: 25 May 2012
...Don O'Sullivan; John McCallig Purpose The aim of this study is to examine the relationship between customer satisfaction, earnings and firm value. Design/methodology/approach A model borrowed from the accounting literature – the Ohlson model – is used to consider the impact of customer...
