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Keywords: Eating
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Journal Articles
Shake it off and eat less: anxiety-inducing product packaging design influences food product interaction and eating
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Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (2): 562–583.
Published: 20 January 2022
...Jasmina Ilicic; Stacey M. Brennan Purpose This research aims to introduce an anxious product-shaking effect, whereby consumers regulate the emotion of anxiety (i.e. anxious, nervous and jittery) elicited through product packaging design by shaking a product, which decreases eating intentions...
