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Keywords: Economic indicators
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Journal Articles
International Marketing Indicators
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1980) 14 (2): 89–136.
Published: 01 February 1980
... be made at the level of the sub‐national region — not at national level. The formation of a specifically‐oriented Marketing Indicators Working Party is proposed. © MCB UP Limited 1980 Marketing mix International marketing Economic indicators Social economies Standards International...
Journal Articles
The Marketing Functions in the Framework of the Integrative Marketing Concept
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1980) 14 (1): 61–74.
Published: 01 January 1980
... Finanzwirtschaft der Unternehmung, München, 1977. 29. Bratschitsch, R., op. cit., Sp. 1599. © MCB UP Limited 1980 Economic indicators Marketing activities Marketing concepts ...
Journal Articles
Channels of Distribution Conceptualisation: A State‐of‐the Art Review
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1978) 12 (7): 469–512.
Published: 01 July 1978
... Economic indicators Marketing Literature Channels of Distribution Conceptualisations: A State-of-the-Art Review by John Gattorna page contents 471 Introduction 472 Schools of Thought 505 Conclusions 506 Bibliography | 471 INTRODUCTION Channels of distribution are basic to the marketing strategies...
