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Keywords: Economic theory
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1978) 12 (6): 436–450.
Published: 01 June 1978
... attempts to cheat others with improper use of procedures. © MCB UP Limited 1978 Economic theory Marketing research Scientific management 436 | European Journal of Marketing 12, 6 Proposal for a New Approach to Marketing in Economic Science by Paul W. Meyer Determination of Scientific...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1972) 6 (1): 51–59.
Published: 01 January 1972
... of the area addressed. © MCB UP Limited 1972 Shopping centres Trading companies Economic theory United Kingdom Main shopping catchments of the West Yorkshire conurbation by C. Richardson and B. Burkitt School of European Studies, University of Bradford This empirical study of catchment areas...
