...Shirley Leitch; Neil Richardson This article offers the “brand web” model as a conceptual framework for the creation and ongoing analysis of corporate brands and brand relationships. The framework is particularly relevant for new economy ventures that result from alliances. In deploying the brand...

...Graham Hooley; John Fahy; Gordon Greenley; József Beracs; Krzysztof Fonfara; Boris Snoj The Narver and Slater market orientation scale is tested in the context of service firms in the transition economies of central Europe and found to be both valid and reliable. The survey examined levels...

...Shengliang Deng; Jack Dart China′s ambitious economic reforms, which began in the late 1970s,were designed to revitalize existing enterprises. As part of this reform, various Western marketing practices were introduced into the economy. Since the current Chinese economic system is a hybrid...

...Michael J. Thomas East Europeans are asking for know‐how, particularly marketing know‐how. At this moment in time, do we have confidence in our understanding of the role of marketing in both its micro and macro dimensions? Has what we have defined as the marketing concept relevance to economies...

... costing and modernist accounting thought. Concludes by stating that the exclusion of marketing intangible assets from the accounting valuation process does, however, pose consequential dangers, which are itemized and discussed. Accounting thought Competition Economy Marketing assets 32 Why...

... assistance policy. Australia Development Economy Export Policy 53 Export Stimulation: A Segmentation Study of the Exporting Problems of Australian Manufacturing Firms by Nigel J. Barrett and I a n F. Wilkinson The New South Wales Institute of Technology, Australia and The University of New South...

... in the structure of its markets. © MCB UP Limited 1977 Large companies Customer requirements Economy United Kingdom Iron industry Plastics industry I 281 Large Customers and Their Suppliers* by K. J. Blois One of the most noticeable recent changes in the structure of the British economy has been...

...A.C. Cunningham Examines the present and recent developments which have taken place owing to the rapid industrialization of the Irish Republic. Looks at its effects on the economy and marketing in general. Reveals that growth can only be achieved for Ireland through international marketing...

...Dov Izraeli Examines the process of change in marketing channels and its cyclical nature. Looks at the contradictory problems of the needs of small retailers and efficient distribution, suggesting possible answers. Explores the implications of the rise of franchising for channels and the economy...