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Keywords: Elaboration likelihood
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Journal Articles
The elaboration likelihood model: review, critique and research agenda
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (11-12): 2033–2050.
Published: 04 November 2014
...Philip J. Kitchen; Gayle Kerr; Don E. Schultz; Rod McColl; Heather Pals Purpose – The purpose of this paper is to review, critique and develop a research agenda for the Elaboration Likelihood Model (ELM). The model was introduced by Petty and Cacioppo over three decades ago and has been modified...
