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Keywords: Electricity
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1979) 13 (4): 183–193.
Published: 01 April 1979
...G. Jan van Helden Aims to show how interview data may be used to obtain an indication of the price elasticity of household electricity consumption. Examines how respondents think they will react to price changes. © MCB UP Limited 1979 Pricing policy Electricity Consumerism Pricing...
