... behaviour and adhered to purchase restrictions for a scarce commodity. This was reversed without nostalgia, and when subjects experienced scarce (vs. non-scarce) resources. The combined effect of nostalgia and scarcity was mediated through empathy. Research limitations/implications Future research can...

... of the anthropomorphized product. The effect is moderated by consumers’ trait empathy level, such that those low in empathy are willing to sacrifice human value for the sake of greater financial gain. Research limitations/implications Future research could examine, in the context of anthropomorphized products...

...Hsin-Ti Yang; Ghi-Feng Yen Purpose This paper aims to adopt the perspectives of cognition and emotions to investigate whether the interdependent self-construal of consumers in a Chinese collectivist culture, along with empathy and moral identity, evokes direct and indirect responses to corporate...