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Rhythm of the game: how time-of-day and gamification rewards influence pay-what-you-want payments

Vishal Mehrotra, Rajat Roy

European Journal of Marketing (2025) 59 (13): 146–174.

https://doi.org/10.1108/EJM-03-2024-0210

Published: 22 August 2025

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Includes: Supplementary data

Journal Articles

Does resource scarcity promote selfish or selfless behaviours? A nuanced perspective through the lens of nostalgia

Rajat Roy, Vik Naidoo

European Journal of Marketing (2025) 59 (13): 31–54.

https://doi.org/10.1108/EJM-04-2024-0303

Published: 28 March 2025

View article titled, Does resource scarcity promote selfish or selfless behaviours? A nuanced perspective through the lens of nostalgia

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Includes: Supplementary data

Journal Articles

The double-edged sword of envy: effects of envy type and regulatory focus on consumer decision-making

Rajat Roy, Fazlul K. Rabbanee, Diana Awad, Vishal Mehrotra

European Journal of Marketing (2024) 58 (5): 1298–1322.

https://doi.org/10.1108/EJM-03-2022-0214

Published: 18 March 2024

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Journal Articles

Consumers’ digital self-extension and pro-brand social media engagement – the role of culture

Fazlul K. Rabbanee, Rajat Roy, Sanjit K. Roy, Rana Sobh

European Journal of Marketing (2023) 57 (9): 2199–2236.

https://doi.org/10.1108/EJM-01-2022-0074

Published: 31 July 2023

View article titled, Consumers’ digital self-extension and pro-brand social media engagement – the role of culture

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Journal Articles

Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency

Fazlul K. Rabbanee, Rajat Roy, Mark T. Spence

European Journal of Marketing (2020) 54 (6): 1407–1431.

https://doi.org/10.1108/EJM-03-2018-0221

Published: 18 May 2020

View article titled, Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency

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Journal Articles

The karma of consumption: role of materialism in the pursuit of life satisfaction

Rajat Roy, Fazlul K. Rabbanee, Himadri Roy Chaudhuri, Preetha Menon

European Journal of Marketing (2020) 54 (1): 168–189.

https://doi.org/10.1108/EJM-02-2018-0134

Published: 06 December 2019

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Journal Articles

The impact of regulatory focus and word of mouth valence on search and experience attribute evaluation

Rajat Roy, Vik Naidoo

European Journal of Marketing (2017) 51 (7-8): 1353–1373.

https://doi.org/10.1108/EJM-06-2016-0367

Published: 11 July 2017

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Journal Articles

Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing

Rajat Roy, Fazlul K. Rabbanee, Piyush Sharma

European Journal of Marketing (2016) 50 (5-6): 816–837.

https://doi.org/10.1108/EJM-10-2014-0609

Published: 09 May 2016

View article titled, Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing

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Journal Articles

Antecedents and consequences of self-congruity

Rajat Roy, Fazlul K. Rabbanee

European Journal of Marketing (2015) 49 (3-4): 444–466.

https://doi.org/10.1108/EJM-12-2013-0739

Published: 13 April 2015

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Rhythm of the game: how time-of-day and gamification rewards influence pay-what-you-want payments

Does resource scarcity promote selfish or selfless behaviours? A nuanced perspective through the lens of nostalgia

The double-edged sword of envy: effects of envy type and regulatory focus on consumer decision-making

Consumers’ digital self-extension and pro-brand social media engagement – the role of culture

Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency

The karma of consumption: role of materialism in the pursuit of life satisfaction

The impact of regulatory focus and word of mouth valence on search and experience attribute evaluation

Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing

Antecedents and consequences of self-congruity

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