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Journal Articles

The double-edged sword of envy: effects of envy type and regulatory focus on consumer decision-making

Rajat Roy, Fazlul K. Rabbanee, Diana Awad, Vishal Mehrotra

European Journal of Marketing (2024) 58 (5): 1298–1322.

https://doi.org/10.1108/EJM-03-2022-0214

Published: 18 March 2024

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Journal Articles

Consumers’ digital self-extension and pro-brand social media engagement – the role of culture

Fazlul K. Rabbanee, Rajat Roy, Sanjit K. Roy, Rana Sobh

European Journal of Marketing (2023) 57 (9): 2199–2236.

https://doi.org/10.1108/EJM-01-2022-0074

Published: 31 July 2023

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Journal Articles

Status demotion in hierarchical loyalty programs and customers’ revenge and avoidance intentions

Shanta Banik, Yongqiang Gao, Fazlul K. Rabbanee

European Journal of Marketing (2022) 56 (1): 1–30.

https://doi.org/10.1108/EJM-12-2019-0884

Published: 25 October 2021

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Journal Articles

Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency

Fazlul K. Rabbanee, Rajat Roy, Mark T. Spence

European Journal of Marketing (2020) 54 (6): 1407–1431.

https://doi.org/10.1108/EJM-03-2018-0221

Published: 18 May 2020

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Journal Articles

The karma of consumption: role of materialism in the pursuit of life satisfaction

Rajat Roy, Fazlul K. Rabbanee, Himadri Roy Chaudhuri, Preetha Menon

European Journal of Marketing (2020) 54 (1): 168–189.

https://doi.org/10.1108/EJM-02-2018-0134

Published: 06 December 2019

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Journal Articles

Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing

Rajat Roy, Fazlul K. Rabbanee, Piyush Sharma

European Journal of Marketing (2016) 50 (5-6): 816–837.

https://doi.org/10.1108/EJM-10-2014-0609

Published: 09 May 2016

View article titled, Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing

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Journal Articles

Antecedents and consequences of self-congruity

Rajat Roy, Fazlul K. Rabbanee

European Journal of Marketing (2015) 49 (3-4): 444–466.

https://doi.org/10.1108/EJM-12-2013-0739

Published: 13 April 2015

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The double-edged sword of envy: effects of envy type and regulatory focus on consumer decision-making

Consumers’ digital self-extension and pro-brand social media engagement – the role of culture

Status demotion in hierarchical loyalty programs and customers’ revenge and avoidance intentions

Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency

The karma of consumption: role of materialism in the pursuit of life satisfaction

Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing

Antecedents and consequences of self-congruity

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