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Keywords: Employer branding
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (10): 2804–2825.
Published: 21 November 2022
...Julia Marcet Alonso; Elizabeth Parsons; Daniela Pirani Purpose This paper aims to explore how a global fashion retailer uses a social media platform to build an appeal via a process of online employer branding. Design/methodology/approach The study involved a narrative and thematic analysis...
