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Keywords: End-point salience
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (2): 562–583.
Published: 20 January 2026
... an online platform. Findings Study 1 demonstrates that when end-point salience is present, consumers show a preference for high-dispersion options as the average rating increases. Study 2 replicates this effect within medium WOM average ratings and introduces color gradients to manipulate visual...
