Page 1 | Search Results | European Journal of Marketing | Emerald Publishing

Skip to Main Content

1-3 of 3

Sort by

Sort Order Select

Journal Articles

More than meets the eye: visual salience in online word of mouth and consumer decision-making

Stephen X. He, Na Wen

European Journal of Marketing (2026) 60 (2): 562–583.

https://doi.org/10.1108/EJM-09-2023-0668

Published: 20 January 2026

View article titled, More than meets the eye: visual salience in online word of mouth and consumer decision-making

Add to Citation Manager for More than meets the eye: visual salience in online word of mouth and consumer decision-making

Journal Articles

“Toxic friends”? The farther away, the less stressful: the impact of social distance to a dissociative group on consumer choices

Na Wen, Wenxia Guo

European Journal of Marketing (2021) 55 (3): 925–943.

https://doi.org/10.1108/EJM-11-2018-0818

Published: 30 October 2020

View article titled, “Toxic friends”? The farther away, the less stressful: the impact of social distance to a dissociative group on consumer choices

Add to Citation Manager for “Toxic friends”? The farther away, the less stressful: the impact of social distance to a dissociative group on consumer choices

Journal Articles

Exploring the effectiveness of consumer creativity in online marketing communications

Jintao Wu, Na Wen, Wenyu Dou, Junsong Chen

European Journal of Marketing (2015) 49 (1-2): 262–276.

https://doi.org/10.1108/EJM-03-2013-0148

Published: 09 February 2015

View article titled, Exploring the effectiveness of consumer creativity in online marketing communications

Add to Citation Manager for Exploring the effectiveness of consumer creativity in online marketing communications