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Journal Articles

Does one bad apple ruin a firm’s green brand image? Examining frontline service employees’ environmentally irresponsible behaviors

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Lin Zhang, Jintao Wu, Honghui Chen, Bang Nguyen
Journal: European Journal of Marketing
European Journal of Marketing (2020) 54 (10): 2501–2521.
https://doi.org/10.1108/EJM-11-2019-0844
Published: 14 May 2020
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Journal Articles

Exploring the effectiveness of consumer creativity in online marketing communications

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Jintao Wu, Na Wen, Wenyu Dou, Junsong Chen
Journal: European Journal of Marketing
European Journal of Marketing (2015) 49 (1-2): 262–276.
https://doi.org/10.1108/EJM-03-2013-0148
Published: 09 February 2015
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