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Journal Articles

“Toxic friends”? The farther away, the less stressful: the impact of social distance to a dissociative group on consumer choices

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Na Wen, Wenxia Guo
Journal: European Journal of Marketing
European Journal of Marketing (2021) 55 (3): 925–943.
https://doi.org/10.1108/EJM-11-2018-0818
Published: 30 October 2020
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Journal Articles

The effectiveness of matching sales influence tactics to consumers’ avoidance versus approach shopping motivations

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Wenxia Guo, Kelley Main
Journal: European Journal of Marketing
European Journal of Marketing (2017) 51 (9-10): 1577–1596.
https://doi.org/10.1108/EJM-05-2016-0278
Published: 12 September 2017
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