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Keywords: Engineering
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Journal Articles
International Industrial Marketing into Eastern Europe
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1980) 14 (3): 139–164.
Published: 01 March 1980
... British engineering companies having experience of industrial co‐operation with Eastern European foreign trade organisations. The USSR has been excluded, since case studies of Anglo‐Soviet industrial co‐operation had already been published by the present author (Hill, 1978) before the commencement...
Journal Articles
Product planning in engineering companies: a recent research survey
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1969) 3 (2): 76–87.
Published: 01 February 1969
...M.T. Cunningham; M.A.A. Hammouda Presents some preliminary findings emerging from a research study discussing some of the factors affecting the adoption of planning in various large engineering groups. Chronicles that product planning embraces both the planning of changes in the product range...
Journal Articles
The management of export marketing in engineering industries
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1967) 1 (1): 10–24.
Published: 01 January 1967
... Limited 1967 Engineering Export Marketing Performance United Kingdom The management of export marketing in engineering industries by H. G. Hunt, J . D. Froggatt and P. J . Hovell, University of Salford Criteria against which to judge the export perfor- Despite the difficulty of defining...
