Keywords: Entrepreneurs
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Journal Articles
Journal Articles
European Journal of Marketing (2021) 55 (8): 2201–2238.
Published: 09 April 2021
...Sara Quach; Scott K. Weaven; Park Thaichon; Debra Grace; Lorelle Frazer; James R. Brown Purpose Framed within the theoretical domain of attribution theory, this study aims to investigate the antecedents of experienced regret following an entrepreneur’s business failure (defined as firm...
Journal Articles
European Journal of Marketing (2005) 39 (5-6): 715–716.
Published: 01 May 2005
...Peter van der Sijde John   Legge and Kevin   Hindle . Entrepreneurship, Context, Vision and Planning . Palgrave , 2004 . © Emerald Group Publishing Limited 2005 --> Entrepreneurs Plans Marketing planning Finance Reviewing a textbook always...
Journal Articles
European Journal of Marketing (1995) 29 (7): 49–61.
Published: 01 July 1995
... by entrepreneurial firms competing with leading‐edge technology in international markets. Entrepreneurs High technology International marketing Networks New Zealand Small firms Small‐to medium‐sized enterprises Growth of small and medium‐sized enterprises is recognized as crucial to a nation′s...
Journal Articles
European Journal of Marketing (1995) 29 (7): 62–78.
Published: 01 July 1995
...Mohammed Y.A. Rawwas; Gordon L. Patzer; Michael L. Klassen Entrepreneurs interested in entering different cultures and countries can be confronted with a bewildering array of differences in moral values. This situation is indicated by past research that has examined the moral judgements of American...
Journal Articles
European Journal of Marketing (1995) 29 (7): 31–48.
Published: 01 July 1995
... that they produce, for the nature and role of marketing at the macro and micro levels. © MCB UP Limited 1995 Entrepreneurs Infrastructure Innovation Marketing Risk The interface between marketing and entrepreneurship has received considerable attention in recent years[ 1 , 2 , 3 , 4 , 5...
Journal Articles
European Journal of Marketing (1982) 16 (7): 55–66.
Published: 01 July 1982
... that there are three parts herein: first, reviews Alderson's concepts of market behaviour, integrating them with the Austrian perspective; second, addresses an investigation of the nature of information required in dynamic markets; third, establishes the role of the entrepreneur in the dynamic market as the means...

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