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Keywords: Exchange outcomes
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (1): 252–282.
Published: 10 December 2021
... and the tripartite model of affect-behavior-cognition, the authors identify three key dimensions of such closeness, namely, boundary spanners’ relational ties, customer-specific capabilities and accommodative behaviors, and examine their effects on exchange outcomes in turbulent versus stable environments. Design...
