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Keywords: Experience attribute
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (7-8): 1353–1373.
Published: 11 July 2017
... research is novel as no prior research has proposed and tested the two-way interaction between regulatory focus and search/experience attributes, or its further moderation by word of mouth valence. Rajat Roy is the corresponding author and can be contacted at: rroy@bond.edu.au 26 06 2016 19...
