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Keywords: Expressive certainty
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (4): 856–890.
Published: 19 February 2026
...Qiang Yang; Manqiong Shen; Huo Jiale; Lu Monroe Meng Purpose Entrepreneurs seek to increase their influence and foster consumer engagement by generating content on social media platforms that expresses certainty. However, the impact of the expressive certainty of entrepreneur-generated content...
Includes: Supplementary data
