Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-2 of 2
Keywords: Field research
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (7): 1939–1965.
Published: 18 January 2023
... at: amandeep.dhir@uia.no 31 03 2022 02 10 2022 01 12 2022 20 12 2022 26 12 2022 © Emerald Group Publishing Limited 2022 Emerald Group Publishing Limited Licensed re-use rights only Field experiment Field study Field research Lab experiment Methodological review...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2000) 34 (1-2): 143–155.
Published: 01 February 2000
... Marketing communications Field research Radio is becoming increasingly popular as an advertising medium. In The Netherlands media expenditures for radio increased by 19 percent during 1996, and expenditures for local radio increased by 25 percent (VEA, 1997). Compared to other media, radio suffers...
