... on postcrisis financial performance. Findings Pursuing a GMS builds resilience, especially for companies that decided not to reduce resources allocated to green marketing activities during a recession. Beyond resilience, firms investing in GMS during the crisis experienced improved financial performance...

... value dependence and switching cost dependence. The authors further investigate how these dimensions of dependence offer differing noneconomic and economic paths to strategic and financial performance. Design/methodology/approach Survey data was collected from 296 purchasing agents across multiple...

... comprising three dimensions: cultural mindset toward CXs, strategic directions for designing CXs and firm capabilities of continually renewing CXs. Furthermore, CXM is positively related to financial performance; this effect increases as market turbulence, competitive intensity and technological turbulence...

...Michael Jay Polonsky; Benjamin A. Neville; Simon J. Bell; Bülent Mengüç Purpose To increase understanding of the role of reputation in the corporate social performance (CSP) and financial performance (FP) relationship, including contingencies. Design/methodology/approach Stakeholder theory...

...Ruth King; Malcolm Hill; John Cornforth Describes research carried out on the financial performance and operational management of UK subsidiaries of parent organizations based in Eastern Europe and the former USSR. Summarizes earlier research when the Soviet Union and Eastern Europe were planned...

.... Financial performance Retail trade Forecasting marketing environment Decision making © MCB UP Limited 1979 ...