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Keywords: Firm size
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Journal Articles
The power of the past: assessing the impact of brand heritage for suppliers
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (4): 1059–1093.
Published: 05 March 2025
... 2022 01 01 2024 18 08 2024 25 01 2025 14 02 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Supplier brand heritage Buyer-supplier identification Quality perceptions Buyer trust Time orientation Firm size...
Journal Articles
How much firms “give” to CSR vs how much they “gain” from it: inequity perceptions and their implications for CSR authenticity
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2020) 54 (8): 1987–2012.
Published: 19 June 2020
... the latter relate to CSR authenticity. Study 2 examines how inequity perceptions are affected by firm size. Study 3 examines whether psychological distance (being a customer or non-customer) affects information processing by predisposing customers to forming higher inequity perceptions. Findings Study 1...
