... of product or service quality. However, assessing the return on investment (ROI) of advertising remains challenging for advertisers. Prior studies report that ad spending enhances overall brand equity (Boonghee et al., 2000), firm value (Wies et al., 2019), brand value and firm revenue...

... value (i.e. stock price). In addition, the authors ran a moderation analysis to uncover which strategic decisions lead some firms to witness different financial effects than others. Findings On average, firms witness a 0.38% (equivalent to $437m) loss in firm value after announcing XREs. However...

...Don O'Sullivan; John McCallig Purpose The aim of this study is to examine the relationship between customer satisfaction, earnings and firm value. Design/methodology/approach A model borrowed from the accounting literature – the Ohlson model – is used to consider the impact of customer...