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Keywords: Firm value
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2026) 60 (5): 1205–1241.
Published: 09 April 2026
... 03 11 2025 13 02 2026 10 03 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Communication Advertising Word of mouth Consumer value Firm value Meta-analysis Half the money I spend on advertising is wasted...
Includes: Supplementary data
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing 1–27.
Published: 31 March 2026
... value (i.e. stock price). In addition, the authors ran a moderation analysis to uncover which strategic decisions lead some firms to witness different financial effects than others. Findings On average, firms witness a 0.38% (equivalent to $437m) loss in firm value after announcing XREs. However...
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (6): 827–843.
Published: 25 May 2012
...Don O'Sullivan; John McCallig Purpose The aim of this study is to examine the relationship between customer satisfaction, earnings and firm value. Design/methodology/approach A model borrowed from the accounting literature – the Ohlson model – is used to consider the impact of customer...
