... communications research that is far more sensitive to the organisational context in which projects of integration exist and unfold. © Emerald Group Publishing Limited 2008 Integrated marketing communications Corporate communications Flexible organizations Integrated communications can...

..., to stimulate academic and practitioner debate about how marketing planning decisions are made, and to initiate new directions in marketing planning research. Marketing planning Management activities Decision making Adaptability Flexible organizations Competitive analysis In model 1 (Figure...