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Keywords: Franchise monitoring
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Journal Articles
Boosting the effectiveness of channel governance options: The moderationing role of relational norms
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (1-2): 29–57.
Published: 08 February 2016
... Emerald Group Publishing Limited 2016 Performance Compliance Opportunism Franchise monitoring Goal congruence As per early institutional economic theory, monitoring is a key mechanism businesses use to counteract opportunism and/or incidents of moral hazard, presumably resulting...
