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Journal Articles

Unintended effects of marketing messages on salespeople’s cynicism

Olalekan K. Seriki, Kenneth R. Evans, Hyo-Jin (Jean) Jeon, Rajiv P. Dant, Amanda Helm

European Journal of Marketing (2016) 50 (5-6): 1047–1072.

https://doi.org/10.1108/EJM-07-2014-0440

Published: 09 May 2016

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Journal Articles

Boosting the effectiveness of channel governance options: The moderationing role of relational norms

James R. Brown, Scott K. Weaven, Rajiv P Dant, Jody L Crosno

European Journal of Marketing (2016) 50 (1-2): 29–57.

https://doi.org/10.1108/EJM-04-2014-0231

Published: 08 February 2016

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Journal Articles

National versus local brands: Examining the influences of credence and experience services on customer perceptions of quality in a franchise context

Hyo-Jin Jean Jeon, Rajiv P. Dant, Aaron M. Gleiberman

European Journal of Marketing (2014) 48 (7-8): 1511–1535.

https://doi.org/10.1108/EJM-08-2012-0452

Published: 08 July 2014

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Journal Articles

Influence of personality traits on perceived relationship quality within a franchisee‐franchisor context

Rajiv P. Dant, Scott K. Weaven, Brent L. Baker

European Journal of Marketing (2013) 47 (1-2): 279–302.

https://doi.org/10.1108/03090561311285556

Published: 08 February 2013

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