... of customers may place a different order of priority on the factors influencing their choice of service. Groups of customers with a similar pattern of priorities can be termed “benefit segments”. Considers benefit segments in the Irish Sea freight transport market. Three segments, route sensitive, not price...

...M. T. Cunningham; K. Kettlewood Suggests that source loyalty can be described as the preference of a buyer to purchase a product or service from the same source as previously. Investigates the case of freight transport. Reveals a high degree of loyalty among respondent firms, which is attributable...

..., it is likely that survival and success will belong to those railways which have recognised what market orientation is all about – and have mastered its implementation in the fullness of time. © MCB UP Limited 1975 Rail transport Marketing decision making Freight transport Freight operations...

... in no sense be regarded as a monopoly concern in freight transport, as British Rail's main competitor is the road haulier – although coastal shipping, and firms operating their own road vehicles, are major competitors for certain types of traffic. Discusses the various types of licence used, for the different...