... optimization, we first start by dissecting the process of responding to a direct mail offer. Three critical behavioral components can be distinguished in this process: © MCB UP Limited 1998 Charities Conjoint analysis Database marketing Direct marketing Fund‐raising Direct marketing...

...Bodo. B. Schlegelmilch How the application of multivariate analysis can aid charities in improving their fund raising appeals is demonstrated. Using a major UK charity as an example and analysing the socio‐demographic, awareness and psychographic profiles of nearly 500 respondents, the scope...

...Andrew de Mille Professional fund raising techniques have been developed relatively recently (in the last fifty years or so in the US and “imported” to the UK in the late 1950s) and give a good range of methods for the development of a base of influence through which a particular end can...