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Keywords: Generative atomism
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2023) 57 (6): 1758–1779.
Published: 16 August 2022
... are emergent using emergence logic grounded in the notion that variables are only truly emergent if they demonstrate a failure of generative atomism. Findings In scientific realism, hypothetical causal contact between the unobserved and the observed is a key foundational stance, and as such, Rigdon’s...
