... for inquiry. Feels that considering visual representation within marketing from an ontological standpoint contributes additional insight into societal marketing and places global marketing processes within the intersection of ethics, aesthetics and representation. Ethics Marketing concept Marketing...

... designs; 3. (3) trade marks; 4. (4) trade secrets; and 5. (5) copyrights. © MCB UP Limited 2002 Intellectual property Social responsibility Law Global marketing The protection of intellectual property rights (IPR) remains a major concern for global marketers...

...Ali K. Al‐Khalifa The final part, Part 5, is about “implementing and co‐ordinating the global marketing program”. It picks up some of the recent literature on global marketing activities. Chapter 16 discusses how the international negotiator should cope with the different cultural backgrounds...

... as a whole (Mason, 1997). Consumer behaviour Corporate ownership Global marketing Marketing strategy Sponsorship Sport While originally relying solely on gate revenues to maintain financial viability, professional sports leagues now generate income from television and other media...

... quality will be reviewed. Next, the results of an empirical study that was conducted on the worldwide distribution network of a large international food manufacturer will be reported. Finally, a number of theoretical and managerial implications emerging from this study will be discussed. Global...

... consumers. Lays a conceptual basis for the argument presented in part two, supporting the need for moral champions. Recognizes and refutes counter‐arguments, assesses managerial implications and, in conclusion, outlines an agenda for future research. © MCB UP Limited 1996 Ethics Global marketing...

... global NCEs: technological familiarity, product differentiation, competitive intensity and internal R&D skills. Discusses the managerial implications of these findings. © MCB UP Limited 1994 Drugs companies Global marketing New product development Pharmaceutical industry R&D...

... Limited 1993 Brand names Country of origin Global marketing Marketing strategy Motor industry Service levels ...

...James U. McNeal; Chyon‐Hwa Yeh Driven by the needs of global marketers, a new programme is assessing the beginnings of consumer behaviour among young people of all industrialised nations of the world. The initial effort reported here was a study conducted among Taiwanese children. It measured...

... Global marketing ...

...Hans Raffée; Ralf T. Kreutzer A comprehensive concept of global marketing is developed and global marketing philosophy is outlined. Global marketing is far more than standardising communication activities. On the one hand, the globalising philosophy has an influence on the marketing mix as a whole...

... with multinationals. Adds that management of multinationals has a major role to play. © MCB UP Limited 1986 Global marketing Markets Multinationals Strategic thinking This article was subsequently published in the Journal of Business & Industrial Marketing, Volume 10 Issue 3. 34...