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1-3 of 3
Keywords: Goal congruence
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Journal Articles
Boosting the effectiveness of channel governance options: The moderationing role of relational norms
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (1-2): 29–57.
Published: 08 February 2016
... relational norms, goal congruence and outcome monitoring limit franchisee opportunism; compliance enhances franchisee performance, while opportunism reduces it. With weaker norms, outcome monitoring facilitates compliance, and goal congruence boosts franchisee performance, as does franchisee opportunism...
Journal Articles
Setting objectives for advertising
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1976) 10 (3): 109–126.
Published: 01 March 1976
... this practice. Presents a list of advantages, main considerations and general areas of objectives and evaluations for this practice. Concludes that the advertising objective can be evaluated for its degree of achievement. © MCB UP Limited 1976 Advertising Marketing Goal congruence Measurement...
Journal Articles
Sales force compensation, goal congruence and economic efficiency
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1976) 10 (1): 28–35.
Published: 01 January 1976
... and salesforce goal congruence, and which, it is proposed, is more cost‐efficient. © MCB UP Limited 1976 Commission Goal congruence Salesforce Economics Costs Pay 28 | Sales Force Compensation, Goal Congruence and Economic Efficiency by W. R. Greer and D. I. Hawkins This article demonstrates...
