... in the adverts to depict the “governmental organisation” indicates a move away from the rigid, formal portrayal of organisations as distant bodies and indicates a more modern and less formal organisation in direct touch with the public (e.g. through the use of informal language), which is also a feature of neo...

...Anthony P. Wall Purpose To compare three demarketing campaigns. Design/methodology/approach This is a commentary piece which compares three campaigns those aiming to reduce smoking, excessive drinking and the use of the motorcars – undertaken by the United Kingdom government and considers...

... hand of the government (Figure 1). However, Sheth and Parvatiyar's (1995) conclusion for the direction of “new marketing orientation” seems a bit too straightforward. Porter and van der Linde (1995) and Miles and Covin (2000) have further conceptualised the role of governmental balancing...

... suggest that a although statistical differences exist between firms in the six stages of the model, many similarities are present in the major firm characteristics under study. Consequently, the results indicate that in pragmatic terms the UK government is correct in using a three‐stage model...

... of the public sector is political management, and marketing, if it is to be effective, will need to be politically informed. © MCB UP Limited 1994 Consumerism Development Government Growth Management Marketing Public sector The public service is going through a management revolution...