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Keywords: Grandmother
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (2): 164–194.
Published: 15 January 2019
...Delphine Godefroit-Winkel; Marie Schill; Margaret K. Hogg Purpose This paper aims to examine the interplay of emotions and consumption within intergenerational exchanges. It shows how emotions pervade the trajectories of grandmothers’ relational identities with their grandchildren through...
