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Keywords: Green consumption values
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Journal Articles
What motivates second-hand gift-giving?
Open Access
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (13): 488–513.
Published: 09 October 2025
... gifts is realized in actual gift purchases, and how this relationship varies depending on individual’s green consumption values. The study conceptualizes second-hand gift-giving and emphasizes its importance in reducing the environmental burden. Design/methodology/approach This study collected data...
