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Keywords: Health services
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Journal Articles
Impacting communication in optometry: enhancing health-service experiences
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (9): 2546–2557.
Published: 16 November 2022
... have been used to develop teaching and training material that practicing optometrists use to improve their communication and interaction with patients. Thus, the cooperation between social scientists and optometrists has been effective in contributing to the improvement of a critical health service...
Journal Articles
Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (11-12): 1817–1835.
Published: 14 November 2017
... be contacted at: b.lowe@kent.ac.uk Health services Learning Virtual community Internet marketing Active participation Consumer engagement Diagnostic and prescriptive benefits Peer-to-peer virtual communities (VCs) continue to be among the most visited destinations online and are an important...
Journal Articles
Customer empowerment and relationship outcomes in healthcare consultations
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2006) 40 (9-10): 1068–1086.
Published: 01 September 2006
... organizations, legislation and regulations and anarchic sharing of experience in the press, in guidebooks and on the internet (Hjalager, 2001). Consumers Empowerment Trust Health services Several benefits resulting from empowering customers have been noted. For example, Jayawardhena and Foley...
