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Keywords: Hierarchical control
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1980) 14 (7): 422–435.
Published: 01 July 1980
... of opportunities for marketing, and it is an appealing and simple idea ‐ but there are many technical questions that a researcher must ask before it is used. © MCB UP Limited 1980 Cluster analysis Market segmentation Product positioning Hierarchical control Questionnaires 422 | Cluster Analysis...
