...David M. Gardner; Frank Johnson; Moonkyu Lee; Ian Wilkinson Little conceptual and empirical effort has been directed toward differentiating high technology from low technology products, and identifying effective strategic alternatives for marketing technology‐based products. The purpose...

... al., 1987; Rothwell, 1984). Consequently, it is reasonable to presume that this relatively large corpus of dynamic businesses will have much to teach us about the practice of innovation. The rapidity of change in high technology also means that firms operating in these dynamic markets have...

...M.J. Meldrum Although the marketing of high technology has attracted a number of writers over the 1980s and 1990s, there is, as yet, no shared agreement as to the critical issues marketing managers must address to be successful in this area. Based on observation and experience, suggests a framework...

...Nicole E. Coviello; Hugh J. Munro Examines the entrepreneurial high‐technology firm′s use of networks for international market development. Multisite case research and a mail survey form the empirical base for the study. Findings indicate that international market choice and mode of entry for small...

.... Also shows that choice of strategy depends on product type,market type, market sector and the rate at which products are replaced. © MCB UP Limited 1992 Competitive advantage High technology Marketing strategy Product development Product quality Technology‐led strategy ...

...Susan M. Hill; Keith J. Blois An investigation of the potentially mutually beneficial roles of industrial distributors and new small high‐technology firms; the impediments to the development of these relationships and proposals for their improvement. © MCB UP Limited 1989 Distribution...

... to corporate renewal through product innovation. Presents results which suggest that there are important organizational differences between high‐tech firms which are active, experienced product innovators and those which are not. © MCB UP Limited 1984 High technology Innovation New product...