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Keywords: History of Advertising Trust
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (1986) 20 (9): 72–73.
Published: 01 September 1986
...George Harrison Discusses aims and objectives of the History of Advertising Trust (HAT) in stimulating research into this subject in Britain. Gives details of main members and contacts and lists out the main projects with which HAT is involved. © MCB UP Limited 1986 Advertising...
